Lendermarket's deposits came almost entirely from affiliates, referrals and organic search, with no paid channel generating funded investors. Tracking was broken, and there was no landing page built for cold traffic: paid visitors who had never heard of the brand were sent straight to a loan list, without the explanation, trust signals or signup path they needed before investing.
1. Built a deposit-led acquisition engine from scratch
Launched Meta and rebuilt Google Ads in a new account, with campaigns structured by country, language and advertised return rate.
Tested 9 European markets (France, Spain, Germany, Netherlands, Poland, Finland, Estonia, Italy, Bulgaria), cut the markets that did not convert into deposits and scaled performing geographies.
Fixed the measurement stack (pixel, GA4, Tag Manager, UTM-level deposit reporting) so every euro of spend could be tracked through to registration and deposit, and ran regular Meta conversion lift studies to keep measuring the true incremental impact of our campaigns.
2. Optimised the funnel and captured high-intent search
Structured paid landing pages optimised for conversion per country, offer and investor persona.
Structured Google around brand, competitor and generic P2P keywords to capture the demand paid social created, reaching record weeks of 80+ conversions at €11-13 CPL.
Cost per registration cut by 84% within the first 3 months
3. Built the creative and offer testing system
Ran a continuous creative testing loop across brand statics and creator-led video, localised for each market
Tested return-rate framing (18% vs 15% vs 10% AAR), cashback and seasonal offers. Leading with a more credible 10% rate lifted weekly registrations by 137% and cut cost per registration by 60% in under two months.
Paid media grown from 0% to 15% of total platform deposits, with monthly media spend scaled 3.6 over the period.
Static Ad Creatives
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Carles Federico
Lendermarket CEO
"Frontline built our paid acquisition from scratch and turned Meta and Google into a real source of funded investors across Europe. They tracked everything back to actual deposits, kept testing offers and creatives in every market, and were reliable partners for almost 3 years."