FAQs
FAQs
Frequently asked questions
Frequently asked questions
What does Frontline Growth do, exactly?
We’re a boutique performance marketing partner for consumer brands and startups doing between $250K and $5M in annual revenue.
We combine paid media, creative strategy, offer validation, and landing page optimization — all tied to financial outcomes.
We’ve worked with 30+ brands across the UK, US, and Europe — many for 3 to 6 years.
Here’s what we do:
Paid social & search (Meta, TikTok, Google, etc.)
Funnel and landing page strategy, CRO, and build
Creative systems: concepting, testing, and scaling production
Our edge is speed, clarity, and senior execution. You work directly with operators — not layers of account managers.
What does Frontline Growth do, exactly?
We’re a boutique performance marketing partner for consumer brands and startups doing between $250K and $5M in annual revenue.
We combine paid media, creative strategy, offer validation, and landing page optimization — all tied to financial outcomes.
We’ve worked with 30+ brands across the UK, US, and Europe — many for 3 to 6 years.
Here’s what we do:
Paid social & search (Meta, TikTok, Google, etc.)
Funnel and landing page strategy, CRO, and build
Creative systems: concepting, testing, and scaling production
Our edge is speed, clarity, and senior execution. You work directly with operators — not layers of account managers.
What types of brands do you work with?
We work with VC-backed, celebrity-backed, and founder-led brands across:
Food & drink (alcoholic & non-alcoholic)
Health & wellness
Consumer tech (fintech, healthtech, legaltech, marketplaces)
Beauty & personal care
We intentionally work across multiple categories to sharpen our learning curves and bring crossover insights that drive performance.
Clients include: Teremana Tequila, Ruggable, ZOE Health, CAROL Bike, Everleaf, Dutch Barn Vodka, Distill Ventures, Tide, Hertility, Pockit, Monefit SmartSaver, Oddbox, and more.
What types of brands do you work with?
We work with VC-backed, celebrity-backed, and founder-led brands across:
Food & drink (alcoholic & non-alcoholic)
Health & wellness
Consumer tech (fintech, healthtech, legaltech, marketplaces)
Beauty & personal care
We intentionally work across multiple categories to sharpen our learning curves and bring crossover insights that drive performance.
Clients include: Teremana Tequila, Ruggable, ZOE Health, CAROL Bike, Everleaf, Dutch Barn Vodka, Distill Ventures, Tide, Hertility, Pockit, Monefit SmartSaver, Oddbox, and more.
What makes Frontline different from other performance marketing agencies?
We’re lean by design and run by actual operators and senior strategists who’ve managed millions in spend — not junior account managers or bloated teams.
We’ve managed over $40M in ad spend across 30+ brands — and helped scale several of them over 3–6 year partnerships from launch to 8-figure revenue.
What makes us different:
Speed & Execution
Campaigns go live in days, not weeks. We’ve built the systems to move fast without cutting corners.
Strategic Clarity
We don’t just run ads — we help you make better decisions across your offer, funnel, creative, and customer acquisition plan.
Brutal Honesty
If something’s not working — creative, product strategy, funnel, pricing — we’ll say it. Our advice has saved clients millions in wasted spend.
Cross-Market Insight
We’ve worked across food & drink, beauty, health, fintech, marketplaces, and more — giving us pattern recognition most boutique agencies don’t have.
Performance Obsession
We don’t chase vanity metrics. We optimise for incremental conversion, CAC, and contribution margin — and push hard to improve them.
Long-Term Partnerships
Some clients have been with us for 3–6 years. They stay because we deliver, adapt fast, and always act like part of the team.
Results That Compound
While outcomes always depend on your starting point and product-market fit, our work has consistently delivered:
CAC reduced by up to 50% within 30–90 days
Media spend scaled 2–3x without loss in efficiency
Click-through rates increased by 30–40%
Conversion rates lifted by 2–4 points on key landing pages
We don’t promise magic. We promise focus, speed, and relentless testing — and for the right product, that compounds fast.
What makes Frontline different from other performance marketing agencies?
We’re lean by design and run by actual operators and senior strategists who’ve managed millions in spend — not junior account managers or bloated teams.
We’ve managed over $40M in ad spend across 30+ brands — and helped scale several of them over 3–6 year partnerships from launch to 8-figure revenue.
What makes us different:
Speed & Execution
Campaigns go live in days, not weeks. We’ve built the systems to move fast without cutting corners.
Strategic Clarity
We don’t just run ads — we help you make better decisions across your offer, funnel, creative, and customer acquisition plan.
Brutal Honesty
If something’s not working — creative, product strategy, funnel, pricing — we’ll say it. Our advice has saved clients millions in wasted spend.
Cross-Market Insight
We’ve worked across food & drink, beauty, health, fintech, marketplaces, and more — giving us pattern recognition most boutique agencies don’t have.
Performance Obsession
We don’t chase vanity metrics. We optimise for incremental conversion, CAC, and contribution margin — and push hard to improve them.
Long-Term Partnerships
Some clients have been with us for 3–6 years. They stay because we deliver, adapt fast, and always act like part of the team.
Results That Compound
While outcomes always depend on your starting point and product-market fit, our work has consistently delivered:
CAC reduced by up to 50% within 30–90 days
Media spend scaled 2–3x without loss in efficiency
Click-through rates increased by 30–40%
Conversion rates lifted by 2–4 points on key landing pages
We don’t promise magic. We promise focus, speed, and relentless testing — and for the right product, that compounds fast.
What does a typical engagement look like?
Most projects fall into one of three formats:
Launch → Go-to-market setup: media, creative, funnels
Scale → Rebuild campaigns for profitable growth
Test & Learn → Offer, creative, and audience validation
We usually begin with a 1–3 month sprint before transitioning into a monthly retainer or advisory.
What does a typical engagement look like?
Most projects fall into one of three formats:
Launch → Go-to-market setup: media, creative, funnels
Scale → Rebuild campaigns for profitable growth
Test & Learn → Offer, creative, and audience validation
We usually begin with a 1–3 month sprint before transitioning into a monthly retainer or advisory.
What results can I expect in the first 60–90 days?
If your fundamentals are strong and there's room to optimize, we can usually unlock meaningful improvements within 30–90 days.
Typical outcomes for our growth-stage partners
CAC cut in half within 30 days
2–5x increase in spend within 90 days
Clear messaging angles, winning creatives, and scalable media plans
What results can I expect in the first 60–90 days?
If your fundamentals are strong and there's room to optimize, we can usually unlock meaningful improvements within 30–90 days.
Typical outcomes for our growth-stage partners
CAC cut in half within 30 days
2–5x increase in spend within 90 days
Clear messaging angles, winning creatives, and scalable media plans
Do you handle both media buying and creative?
Yes — that’s core to our value.
We run paid media and build the creative engine behind it:
Paid social & search campaigns
Creative strategy, briefing, production, editing, UGC/CGC sourcing
Landing pages, listicles, advertorials
We don’t separate strategy and production — they’re one system, informed by data. We also work hand-in-hand with you to test and validate offers — including bundles, starter kits, pricing tiers…
Do you handle both media buying and creative?
Yes — that’s core to our value.
We run paid media and build the creative engine behind it:
Paid social & search campaigns
Creative strategy, briefing, production, editing, UGC/CGC sourcing
Landing pages, listicles, advertorials
We don’t separate strategy and production — they’re one system, informed by data. We also work hand-in-hand with you to test and validate offers — including bundles, starter kits, pricing tiers…
How fast can we go live?
If speed is a criteria, we typically launch full campaigns within 3–5 business days post-onboarding.
That includes:
Channel strategy
Campaign build
Tracking implementation
Creative production (first batch)
Timelines depend on your team’s responsiveness with assets and approvals — but if speed is the goal, we’re built for it.
How fast can we go live?
If speed is a criteria, we typically launch full campaigns within 3–5 business days post-onboarding.
That includes:
Channel strategy
Campaign build
Tracking implementation
Creative production (first batch)
Timelines depend on your team’s responsiveness with assets and approvals — but if speed is the goal, we’re built for it.
Do you only work with VC-backed brands?
No — we work with VC-backed, celebrity-backed, and bootstrapped brands alike.
What matters isn’t funding — it’s context.
We’re a strong fit for teams who are:
Under-resourced but under pressure to grow
Running with limited creative output or fragmented production
Lacking in-house paid media or funnel expertise
Facing aggressive targets without the internal bandwidth to match
In need of fast testing, sharp thinking, and senior execution
We’ve worked with both lean founder-led teams and global brands — but the common thread is urgency, ambition, and a need for hands-on support that delivers.
Do you only work with VC-backed brands?
No — we work with VC-backed, celebrity-backed, and bootstrapped brands alike.
What matters isn’t funding — it’s context.
We’re a strong fit for teams who are:
Under-resourced but under pressure to grow
Running with limited creative output or fragmented production
Lacking in-house paid media or funnel expertise
Facing aggressive targets without the internal bandwidth to match
In need of fast testing, sharp thinking, and senior execution
We’ve worked with both lean founder-led teams and global brands — but the common thread is urgency, ambition, and a need for hands-on support that delivers.
What’s your pricing model?
We offer:
Short-term growth sprints (4–6 months) to validate and scale
Monthly retainers based on scope and media complexity
Advisory partnerships for in-house growth teams
Performance-based upside for select long-term partners
What’s your pricing model?
We offer:
Short-term growth sprints (4–6 months) to validate and scale
Monthly retainers based on scope and media complexity
Advisory partnerships for in-house growth teams
Performance-based upside for select long-term partners
Do you use AI in your workflow?
Yes — AI is deeply integrated into how we work, especially across research, creative testing, and production.
We use it to:
Analyse customer reviews (Trustpilot, website), social comments, and ad feedback to surface hidden objections and conversion triggers
Extract angles, hooks, and pain points from competitor ads, content, and customer language
Accelerate creative ideation through bespoke automation workflows
Generate AI-first creative concepts that are built to convert — not just to look good
We also advise clients on how to integrate AI internally to reduce ad production time, speed up testing cycles, and scale creative without burning out their team.
AI speeds us up — but strategy, direction, and final decisions always come from experienced human operators.
Do you use AI in your workflow?
Yes — AI is deeply integrated into how we work, especially across research, creative testing, and production.
We use it to:
Analyse customer reviews (Trustpilot, website), social comments, and ad feedback to surface hidden objections and conversion triggers
Extract angles, hooks, and pain points from competitor ads, content, and customer language
Accelerate creative ideation through bespoke automation workflows
Generate AI-first creative concepts that are built to convert — not just to look good
We also advise clients on how to integrate AI internally to reduce ad production time, speed up testing cycles, and scale creative without burning out their team.
AI speeds us up — but strategy, direction, and final decisions always come from experienced human operators.
What if I already have an in-house team?
Great — we regularly partner with in-house teams. We can slot in as an extension of your performance and creative function, or support your strategy from the outside. We've worked with clients who have internal growth leads, designers, and media buyers — and our role is to either accelerate testing, close skill gaps, or bring a fresh external perspective.
What if I already have an in-house team?
Great — we regularly partner with in-house teams. We can slot in as an extension of your performance and creative function, or support your strategy from the outside. We've worked with clients who have internal growth leads, designers, and media buyers — and our role is to either accelerate testing, close skill gaps, or bring a fresh external perspective.