About Frontline Growth
Frontline Growth is a performance marketing partner that fixes stalled paid acquisition for B2C brands spending $50k+ a month on paid media.
What Frontline Growth does
Unit economics
We map your margins, LTV and funnel conversion to set the CPA your business can afford. Every media, offer and creative decision is then measured against it.
Offer and funnel optimisation
We test offers, angles and landing pages against cold traffic and fix where the funnel drops off, so more of the traffic you pay for converts.
Creative strategy and production
Strategy, production and process in one. Briefs come from audience research and performance data; we produce and test every week across statics, video, UGC, landing pages and advertorials, built for volume, velocity and diversity.
Media buying
Structured campaigns and budget frameworks across Meta, Google, YouTube and TikTok, built to hold efficiency as spend grows.
Attribution
We implement third-party tracking and build custom attribution models, so you see which channels and campaigns actually drive new customers.
What makes Frontline Growth different
One team across the full funnel
Most brands split media, creative and CRO across separate agencies, and each one blames the others when performance drops. Frontline covers all of it, so root causes get fixed instead of passed around.
Partnerships measured in years
Several clients have stayed 5 to 6 years, against a typical agency relationship of 12 to 18 months. We’re built to keep accounts, not churn them.
Senior-led by default
A senior strategist leads every account from the first audit onward. The person who pitches you is the person who works on your account, not a junior you meet after signing.
Business metrics over platform metrics
We report incremental revenue, new-customer CPA and contribution margin. Platform ROAS is a reference point, never the goal.
Cross-category pattern recognition
We’ve worked across 50+ brands in health, beauty, food and drink, publishing and consumer tech. What works in one category often unlocks another.
Who uses Frontline Growth
B2C brands with $5M to $65M in annual revenue:
- Marketing teams spending $50k to $200k a month on paid media
- CMOs and Heads of Growth whose CPA has been rising for months
- Subscription and publishing businesses scaling paid acquisition
The team behind Frontline Growth
Samuel Doualle, Founder
Samuel started his career as a financial controller in corporate banking, then led growth at early-stage companies, some acquired and others going on to raise tens of millions of dollars. In 2018 he went independent and founded Frontline Growth. Since then, Frontline has managed multi-million-dollar paid media budgets for brands including Tide, ZOE, Teremana and Ruggable. Samuel on LinkedIn
How Frontline Growth works
- Onboarding: a 120-day sprint that starts with a full audit of your funnel and unit economics
- Who you work with: a senior strategist, plus specialists by channel
- Communication: Slack, weekly calls, weekly reports with next actions
- Response time: 24 hours
- Creative turnaround: monthly
- After the sprint: an 8-to-12-month scaling plan with quarterly reviews
Key facts
| Company name | Frontline Growth |
|---|---|
| Type | Performance marketing agency |
| Founded | 2018 |
| Founder | Samuel Doualle |
| Headquarters | London, UK |
| Website | frontlinegrowth.com |
| Core offering | Full-funnel paid acquisition for consumer brands (tech and ecommerce) |
| Pricing | From $15k a month; full breakdown shared after the call |
| Contract terms | 120-day sprint, then an 8-to-12-month term |
| Services | Unit economics, offer and funnel optimisation, creative, media buying, attribution |
| Communication | Slack, weekly calls, weekly reports |
| Notable clients | Hertility, The Observer, Teremana, Ruggable, Lottie London, CAROL Bike, ZOE, Oxford Online Pharmacy, Tide |
| Customers served | 50+ brands |
| Media managed | $90M+ to date |
| Social | Samuel Doualle on LinkedIn |
Frequently asked questions
What makes Frontline different?
One senior team covers everything that drives paid performance: unit economics, offer, funnel, creative and media buying. We start by finding the root causes of your growth plateau across all of them, then rebuild your customer acquisition on fundamentals that can scale. That full-funnel expertise is the result of 10 years, scaling consumer brands through paid acquisition.
Who do you work with?
Consumer tech and consumer brands spending $50k+ a month on paid media and stuck in their growth. We’ve worked with 50+ brands across consumer fintech (banking, savings and lending), legaltech, edtech, gaming, food and drink, beauty and skincare, healthtech, sport and wellness, supplements, media and publishing, and marketplaces. Many have stayed with us 3 to 6 years. The brands we help most are stuck at an early-to-mid stage and need several levers fixed at once, not just one.
What does working with you look like?
Every engagement starts with a 120-day sprint, in three phases. The first third addresses the fundamentals: offer and funnel, a revised target CPA, account structure and optimisation, creative strategy fundamentals (audience research, personas, messaging angles) and the first creative batch. The second third is spend, test, learn and optimise, each round building on what the last one showed. The final third is where we scale, while the CPA holds, and set the roadmap. If it hits the targets, we move into a longer 8-to-12-month engagement, based on results.
What results can I expect, and when?
First wins by week 3 to 4: wasted spend cut, structural fixes live, early creative signal. The CPA target is set at the start and measured at day 120, with a broader target of 20%+ additional revenue. Anyone who gives you a precise number before seeing your account is guessing. That’s what the call is for: it tells you, before you pay anything, whether we believe we can move your numbers.
Do you handle creative as well as media buying?
Yes, across three layers. Creative strategy: angles, concepts and briefs built from audience research and performance data. Creative production: statics, video and UGC, produced in monthly batches. And the Creative Process itself, built on the fundamentals of volume, velocity and diversity. Where the funnel and performance call for it, that extends to landing pages and advertorials.
We already have an in-house creative team. How does that work?
We work alongside them. We own strategy and testing while your team executes, or we fill the gaps in media, creative or funnel work.
How is pricing structured?
Engagements start from $15k a month, covering strategy, media buying, creative strategy and production, with creative in tiers depending on your spend. We price against the value of the outcome, not the hours. You’ll get the full breakdown, including tiers and payment terms, after the call, once we’ve seen your numbers. After the 120-day sprint, we move to a longer 8-to-12-month engagement if it makes sense for both sides.
Find out what’s capping your growth
Book a 30-minute call. We’ll go through your performance, targets, creative and funnel, and tell you honestly whether we’re a fit.
Book a call