Tide Business

2019 - 2023

Fintech

Increased by +44% Customer Base for Fintech Tide Business

Tide Business is a business financial platform and the leading provider of digital business banking services in the UK. They offer a free easy to open business bank account. Trusted by 520,000+ sole traders, freelancers and LTD throughout the UK.

Tide Business

2019 - 2023

Fintech

Increased by +44% Customer Base for Fintech Tide Business

Tide Business is a business financial platform and the leading provider of digital business banking services in the UK. They offer a free easy to open business bank account. Trusted by 520,000+ sole traders, freelancers and LTD throughout the UK.

Tide Business

2019 - 2023

Fintech

Increased by +44% Customer Base for Fintech Tide Business

Tide Business is a business financial platform and the leading provider of digital business banking services in the UK. They offer a free easy to open business bank account. Trusted by 520,000+ sole traders, freelancers and LTD throughout the UK.

Tide Business

2019 - 2023

Fintech

Increased by +44% Customer Base for Fintech Tide Business

Tide Business is a business financial platform and the leading provider of digital business banking services in the UK. They offer a free easy to open business bank account. Trusted by 520,000+ sole traders, freelancers and LTD throughout the UK.

Key Results

Key Results

Contributed to +44% customer growth (from 360,000 to 520,000 over a period of 18 months)

Contributed to +44% customer growth (from 360,000 to 520,000 over a period of 18 months)

Managed £500k+ yearly budget under CPA target

Managed £500k+ yearly budget under CPA target

Challenges

Challenges

  • Very high CPA post iOS14.

  • Lack of account and campaign structure.

  • Limited range of ad creative and landing page testing.

Solution

Actions

  • Restructured the ad account to follow Meta post-iOS14 best practices of consolidating campaigns, targeting broader audiences, and separating web from app funnel campaigns.

  • Expanded the range of ad creatives tested.

  • Managed multiple product launch campaigns (invoicing, expense, loans…) following a structured campaign, audience and ad testing setup.


Testimonial

Testimonial