We were brought in by Teremana’s CEO, a longtime client we partnered with during his time leading growth at a Distill Ventures brand. He knew we understood the nuance of spirits marketing and could help define why paid performance mattered at this stage of Teremana’s growth.
Before spending anything, we wrote the business case for paid social that the marketing team took to leadership. It covered which platforms to use, budget allocation, and measurement best practices.
From there, we built the foundation for Teremana’s performance marketing system from scratch - account setup and structure, campaign architecture, creative strategy, testing frameworks, and landing page infrastructure. A full-stack setup built to accelerate growth in the US and internationally.
1. Built and scaled Teremana’s paid media across Meta and Pinterest
Launched and scaled paid media across Meta and Pinterest, building the foundation from scratch.
Designed ad account strategy across awareness, engagement, and lead generation campaign goals.
Optimized for key brand moments like Guac on the Rock, Cinco de Mayo (including Drizly collaborative ads), Christmas Mana House, and Game Season.
Supported retail activations through hyper-local awareness and engagement campaigns.
2. Established creative strategy and production fundamentals
Developed a creator playbook and set up a repeatable creative testing system the internal team could run, balancing brand storytelling with performance-led formats.
Created key assets for campaign launches, including brand statics and creator content.
3. Measured brand impact and provided ongoing social listening
Continued to support the team with social listening, monitoring Meta ad comments and surfacing real-time feedback.
Shared insights that inform brand communication, creative iteration, and product storytelling.
Ran multiple Meta Brand Lift studies to track recall, favorability and intent to drink over time.
Static Ad Creatives
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Wendy Duan
VP Marketing, Teremana
"Founded by Dwayne "The Rock" Johnson, Teremana Tequila grew to an incredible social reach completely organically in its first three years. To stand out amongst its competitors in this saturated alcohol space, in its fourth year, the brand decided to test paid social. With the help and guidance of Frontline Growth, we were able to capitalize on our audience and get incredible insights around our consumers."