Streetbees

Streetbees

2017

2017

Marketplace

Marketplace

Outperformed Industry Leader by 3,143× in Lead Volume for Early-Stage Market Research Startup

Outperformed Industry Leader by 3,143× in Lead Volume for Early-Stage Market Research Startup

Streetbees is a mobile-based marketplace that connects consumer brands with real people on the ground to gather live insights. Whether it’s understanding how Indonesian moms brush their kids’ teeth or tracking product usage in rural Brazil, Streetbees delivers real-world data through smartphone-driven research.

Streetbees is a mobile-based marketplace that connects consumer brands with real people on the ground to gather live insights. Whether it’s understanding how Indonesian moms brush their kids’ teeth or tracking product usage in rural Brazil, Streetbees delivers real-world data through smartphone-driven research.

Key Results

Key Results

63,681 student leads generated — 25% below CPA target

63,681 student leads generated — 25% below CPA target

Outperformed Ipsos (the market leader) with 3,143× the lead volume

Outperformed Ipsos (the market leader) with 3,143× the lead volume

Challenges

Challenges

A prestigious UK media outlet tapped Streetbees — alongside larger incumbents — to run a U.S. university research project. The goal: reach 60,000+ U.S. students across 1,300+ universities with a 33-question survey.

There were two core challenges:

  • Convincing students to complete the lengthy survey without compensation

  • Do it profitably — or the campaign would run at a loss

Solution

Actions

1. Helped build the full acquisition funnel from scratch

  • Advised the dev team on structuring the user journey: ad → conversion-optimized landing page → mobile-first survey → 1-question-per-page format (to reduce friction and track drop-off).

2. Tested offers, messaging, and creative at scale

  • Tested over a dozen incentive types — including a round-the-world trip, Amazon vouchers, and scholarship cash prizes.

  • Identified the “No Essay Scholarship” as the breakout offer that unlocked scalable market fit.

  • Ran structured creative testing around that offer, testing hundreds of ad variations — creative format, hooks, and messaging angles.

  • Found consistent winners with UGC-style travel visuals and GoPro-style couple content.

3. Geotargeted 1,500+ universities with Localized campaigns

  • Targeted each university with geo-specific campaigns and tailored ad copy.

  • Delivered high-volume, low-friction leads in line with the client’s brief.

  • Maintained CPA below target while scaling spend across multiple markets.

Testimonial

Testimonial