A prestigious UK media outlet tapped Streetbees — alongside larger incumbents — to run a U.S. university research project. The goal: reach 60,000+ U.S. students across 1,300+ universities with a 33-question survey.
There were two core challenges:
Convincing students to complete the lengthy survey without compensation
Do it profitably — or the campaign would run at a loss
1. Helped build the full acquisition funnel from scratch
Advised the dev team on structuring the user journey: ad → conversion-optimized landing page → mobile-first survey → 1-question-per-page format (to reduce friction and track drop-off).
2. Tested offers, messaging, and creative at scale
Tested over a dozen incentive types — including a round-the-world trip, Amazon vouchers, and scholarship cash prizes.
Identified the “No Essay Scholarship” as the breakout offer that unlocked scalable market fit.
Ran structured creative testing around that offer, testing hundreds of ad variations — creative format, hooks, and messaging angles.
Found consistent winners with UGC-style travel visuals and GoPro-style couple content.
3. Geotargeted 1,500+ universities with Localized campaigns
Targeted each university with geo-specific campaigns and tailored ad copy.
Delivered high-volume, low-friction leads in line with the client’s brief.
Maintained CPA below target while scaling spend across multiple markets.