Streetbees

2017

Marketplace

Generated x3,143 more Leads Than #1 Industry Leader for Early-Stage Market Research Startup Streetbees

Streetbees is a mobile-based marketplace connecting consumer brands with real people on the ground to gather real-time insights. ‍ For example, if Unilever were to launch a new kid toothpaste in Indonesia and needed to know beforehand how local moms brush their kid's teeth, Streetbees would build a market research survey, find Indonesian moms to answer it and send the insights back to the client.

Streetbees

2017

Marketplace

Generated x3,143 more Leads Than #1 Industry Leader for Early-Stage Market Research Startup Streetbees

Streetbees is a mobile-based marketplace connecting consumer brands with real people on the ground to gather real-time insights. ‍ For example, if Unilever were to launch a new kid toothpaste in Indonesia and needed to know beforehand how local moms brush their kid's teeth, Streetbees would build a market research survey, find Indonesian moms to answer it and send the insights back to the client.

Streetbees

2017

Marketplace

Generated x3,143 more Leads Than #1 Industry Leader for Early-Stage Market Research Startup Streetbees

Streetbees is a mobile-based marketplace connecting consumer brands with real people on the ground to gather real-time insights. ‍ For example, if Unilever were to launch a new kid toothpaste in Indonesia and needed to know beforehand how local moms brush their kid's teeth, Streetbees would build a market research survey, find Indonesian moms to answer it and send the insights back to the client.

Streetbees

2017

Marketplace

Generated x3,143 more Leads Than #1 Industry Leader for Early-Stage Market Research Startup Streetbees

Streetbees is a mobile-based marketplace connecting consumer brands with real people on the ground to gather real-time insights. ‍ For example, if Unilever were to launch a new kid toothpaste in Indonesia and needed to know beforehand how local moms brush their kid's teeth, Streetbees would build a market research survey, find Indonesian moms to answer it and send the insights back to the client.

Key Results

Key Results

Over-delivered at 6% above target (63,681 student leads vs 60,000 target) for a FB CPA 25% below target ($1.5 vs 2$).

Over-delivered at 6% above target (63,681 student leads vs 60,000 target) for a FB CPA 25% below target ($1.5 vs 2$).

Beat Ipsos, the survey industry leader by generating 3,143x more lead volumes.

Beat Ipsos, the survey industry leader by generating 3,143x more lead volumes.

Challenges

Challenges

  • A prestigious UK publication reached out to Streetbees (in addition to more established market research companies) as they planned to publish for the first time an exhaustive ranking of the US universities.

  • The project required to reach 60,000+ US college students over 1,300 specific universities with a 33 question long survey.

  • We had to convince students to fill the survey for free or this operation was not profitable for us.

Solution

Actions

  • Structured the funnel with a conversion-optimised landing page, leading to a mobile-friendly survey, one question per page (33 pages) to be able to track the whole user journey.

  • Tested a series of creatives and offers on paid social until we identified a winning combination that helped us scale the campaign and reach the targets.