Doola’s ad account lacked structure — it was heavily weighted toward top-of-funnel brand campaigns that failed to drive qualified traffic.
On-site, the homepage and sales funnel were not optimized to convert visitors into prospects or move prospects toward purchase.
Rebuilt paid media structure with two distinct funnels:
One focused on generating qualified leads (registrations)
One focused on converting prospects into customers
This segmentation allowed us to optimize each stage of the funnel independently and build a scalable foundation for growth.
Launched global campaigns targeting entrepreneurs in 40+ countries, tailoring messaging and offers by region
Implemented a creative testing system — including brand static, founder-led as well as creator content, personalized by key geographies — to identify high-performing combinations early
Supported CRO efforts across the funnel, testing landing pages and onboarding flow improvements
Static Ad Creatives
Video Ad Creatives