Pockit

2017 - 2018

Fintech

Scaled x3.5 YoY Customer Base for Mobile Challenger Bank Pockit

Pockit is a UK based mobile banking app for the financially excluded population. It provides people who can't open a high-street bank account with a current account and a prepaid debit card.

Pockit

2017 - 2018

Fintech

Scaled x3.5 YoY Customer Base for Mobile Challenger Bank Pockit

Pockit is a UK based mobile banking app for the financially excluded population. It provides people who can't open a high-street bank account with a current account and a prepaid debit card.

Pockit

2017 - 2018

Fintech

Scaled x3.5 YoY Customer Base for Mobile Challenger Bank Pockit

Pockit is a UK based mobile banking app for the financially excluded population. It provides people who can't open a high-street bank account with a current account and a prepaid debit card.

Pockit

2017 - 2018

Fintech

Scaled x3.5 YoY Customer Base for Mobile Challenger Bank Pockit

Pockit is a UK based mobile banking app for the financially excluded population. It provides people who can't open a high-street bank account with a current account and a prepaid debit card.

Key Results

Grew Pockit customer base 3.5x (from 90,000 to 300,000 cards ordered) and revenue 5x.

Helped establishing Pockit as #3 UK challenger bank.

Challenges

The team faced difficulties to scale the customer acquisition with only paid search and affiliate marketing as functional channels.

Solution

Actions

Tested series of ad creatives, copy, landing pages and offers with proper tracking.
Managed growth channel mix to keep FB advertising as a long term back up growth channel, prioritizing higher quality traffic channels, including door-to-door marketing and ambassador program.
Fully opened the paid social channel, responsible for up to 50% of user acquisition.

Testimonial

“

Arvind Desikan

Pockit CMO

"Frontline Growth's expertise and working style was a game changer to unlock our customer growth at Pockit. Their approach to user acquisition is what any startup needs to get traction"

FRONTLINE GROWTH

FRONTLINE GROWTH