Oddbox

2024-2025

Food

Refreshed Oddbox’s Paid Creative Assets with New Angles and Top-Performing Formats

Oddbox is a UK-based subscription box rescuing fresh fruit and veg that would otherwise go to waste — delivering them straight to consumers' doors. The brand combines sustainability with taste, helping people fight food waste one box at a time.

Key Results

Performance PR and CGC creatives ranked in top 10 for 3 months straight

8× increase in box purchases early 2025, at stable CPA

Challenges

Oddbox needed to outsource ad creative production ahead of a new growth phase in early 2025. The team wanted to test a broader range of formats, angles, and concepts to refresh performance and uncover new scalable directions.

Solution

Actions

Expanded Creative Testing to Unlock New Growth

Tested a wider range of brand angles — including cooking inspiration, taste-led storytelling, and anti-waste messaging
Rolled out new ad formats:
- Performance PR
- AI-first static concepts
- “Us vs Them” comparison ads
- Creator-led content (both brand-first and performance-driven)

Static Ad Creatives

Video Ad Creatives

Testimonial

FRONTLINE GROWTH

FRONTLINE GROWTH