Pockit’s growth was constrained by over-reliance on affiliate marketing and paid search.
Without a scalable acquisition channel, the team struggled to reach a broader audience and hit monthly targets.
Launched and scaled Meta (Facebook, Instagram) ads, contributing up to 50% of new user acquisition over the period.
Tested and iterated on brand messaging, landing pages, and ad creatives to identify the highest-converting combinations.
Implemented robust tracking across all channels to inform media buying and conversion optimization.
Balanced the marketing channel mix — keeping Meta advertising as a long-term reliable channel while building more durable acquisition channels, including door-to-door campaigns, retail presence and local ambassador programs.
“
Arvind Desikan
Pockit CMO
"Frontline Growth's expertise and working style was a game changer to unlock our customer growth at Pockit. Their approach to user acquisition is what any company needs to get traction"
Want results like these?
Book a 30-minute call. We’ll go through your performance, targets, creative and funnel, and tell you honestly whether we’re a fit.
Book a call