Pockit

2016 - 2018

Fintech

Scaled 3.5× YoY Customer Base for UK Mobile Challenger Bank

Pockit is a UK-based mobile banking app serving financially excluded populations — offering current accounts and prepaid debit cards to those unable to access traditional banking.

Key Results

3.5x growth in customer base (from 90,000 to 300,000 cards ordered) and 5× revenue growth

Positioned as the #3 challenger bank in the UK market. Pockit ended up acquiring Monese in 2024.

Challenges

Pockit’s early growth was constrained by over-reliance on affiliate marketing and paid search.
Without a scalable acquisition channel, the team struggled to reach a broader audience and hit monthly targets.

Solution

Actions

Launched and scaled Meta (Facebook, Instagram) ads, contributing up to 50% of new user acquisition over the period.
Tested and iterated on brand messaging, landing pages, and ad creatives to identify the highest-converting combinations.
Implemented robust tracking across all channels to inform media buying and conversion optimization.
Balanced the marketing channel mix — keeping Meta advertising as a long-term reliable channel while building more durable acquisition channels, including door-to-door campaigns, retail presence and local ambassador programs.

Testimonial

“

Arvind Desikan

Pockit CMO

"Frontline Growth's expertise and working style was a game changer to unlock our customer growth at Pockit. Their approach to user acquisition is what any startup needs to get traction"

FRONTLINE GROWTH

FRONTLINE GROWTH