To sustain high UK ad spend, Oddbox needed external support to expand their creative testing capacity.
Heading into a new growth phase, Oddbox turned to us to help scale their creative pipeline — testing bold new angles, visuals, and formats without losing brand integrity.
Rolled out 10+ brand angles and 20+ new creatives to fuel scaled paid social growth.
Designed and rolled out 10 new brand angles — from health and taste, to customization and waste reduction.
Health-first: “Fresh start every week”, “Healthy habits made easy”.
Taste-led: “Flavour over looks”, “No two veg alike”.
Anti-waste mission: “Join the rescue mission”, “Eat better, waste less”.
Product features: "Pick-your-own" functionality
Delivered over 20 unique ad creatives across static, carousel, slideshows, video, and CGC formats, including new formats:
Performance PR
AI-first static concepts
“Us vs Them” comparison ads
POV-style creator content (both direct-response and brand-led)
Balanced brand and performance goals — testing different hooks, formats, and copy styles for each stage of the funnel.
Collaborated closely with the internal team through structured rounds of feedback, iteration, and performance tracking.
This rapid creative refresh expanded Oddbox’s messaging toolkit — unlocking new ways to grow while staying rooted in their sustainability mission.
