Oddbox

Oddbox

2024-2025

2024-2025

Food

Food

Refreshed Paid Creative to Unlock Growth for Sustainability Subscription Brand

Refreshed Paid Creative to Unlock Growth for Sustainability Subscription Brand

Oddbox delivers rescued fruit and veg to UK homes — turning food waste into weekly joy

Oddbox delivers rescued fruit and veg to UK homes — turning food waste into weekly joy

Key Results

Key Results

Top-performing creatives (Performance PR and CGC) ranked in top 10 for three months straight

Top-performing creatives (Performance PR and CGC) ranked in top 10 for three months straight

8× increase in box purchases in early 2025 vs. Q4 2024 — with stable CPA

8× increase in box purchases in early 2025 vs. Q4 2024 — with stable CPA

Challenges

Challenges

To sustain high UK ad spend, Oddbox needed external support to expand their creative testing capacity.

Heading into a new growth phase, Oddbox turned to us to help scale their creative pipeline — testing bold new angles, visuals, and formats without losing brand integrity.

Solution

Actions

Rolled out 10+ brand angles and 20+ new creatives to fuel scaled paid social growth.

  • Designed and rolled out 10 new brand angles — from health and taste, to customization and waste reduction.

    • Health-first: “Fresh start every week”, “Healthy habits made easy”.

    • Taste-led: “Flavour over looks”, “No two veg alike”.

    • Anti-waste mission: “Join the rescue mission”, “Eat better, waste less”.

    • Product features: "Pick-your-own" functionality

  • Delivered over 20 unique ad creatives across static, carousel, slideshows, video, and CGC formats, including new formats:

    • Performance PR

    • AI-first static concepts

    • “Us vs Them” comparison ads

    • POV-style creator content (both direct-response and brand-led)

  • Balanced brand and performance goals — testing different hooks, formats, and copy styles for each stage of the funnel.

  • Collaborated closely with the internal team through structured rounds of feedback, iteration, and performance tracking.

This rapid creative refresh expanded Oddbox’s messaging toolkit — unlocking new ways to grow while staying rooted in their sustainability mission.

Static Ad Creatives

Video Ad Creatives

Testimonial

Testimonial