Monefit

Monefit

2023 to date

2023 to date

Fintech

Fintech

Increased Monthly User Deposits by 150% for European Investment Platform

Increased Monthly User Deposits by 150% for European Investment Platform

Monefit SmartSaver is a high-yield savings product offering 7.5–10.52% annual returns with fast withdrawals and no fees — part of a broader lending and investment ecosystem including Creditline and CreditStar.

Monefit SmartSaver is a high-yield savings product offering 7.5–10.52% annual returns with fast withdrawals and no fees — part of a broader lending and investment ecosystem including Creditline and CreditStar.

Key Results

Key Results

+150% increase in monthly deposits within the first year

+150% increase in monthly deposits within the first year

8× average global ROAS, measured on actual deposits

8× average global ROAS, measured on actual deposits

Challenges

Challenges

We’ve been Monefit’s paid growth partner since their earliest SmartSaver tests — working closely with the product and marketing teams to build scalable user acquisition systems from day one.

Before our partnership, growth relied heavily on affiliate traffic. No acquisition engine or creative testing loop existed. Together, we’ve built that engine — and continue evolving it today across SmartSaver, Creditline, and CreditStar in 15+ countries.

Solution

Actions

1. Structured acquisition system by tier, country, offer, and language

  • Built Meta and Google campaigns from scratch — structured by market tier (based on lead quality and deposit amounts), local language, and interest rate offer (7.5%, 8.33%, 9.96%, 10.52%).

  • Tested 15+ European countries to identify top-performing geographies for user deposits.

  • Designed a full-funnel acquisition system per country — from ad to landing page to deposit conversion.

  • Allocated budget dynamically based on ROAS, deposit size, and cost per net new euro invested.

2. Developed scalable creative infrastructure

  • Created a creative testing engine across 4 languages — aligning copy, visuals, and tone to local user behavior.

  • Tested CGC, brand assets, affiliate-style ads, and financial offer-led creatives (emphasizing APY and zero-fee benefits).

  • Partnered with Monefit’s data and design teams to align on real performance signals — not just sign-ups, but deposit amounts and lifetime value.

From early product validation to pan-European scale, this continues to be a collaborative partnership focused on building a performance engine that adapts to shifting markets, evolving user behaviors, and product expansion.

Static Ad Creatives

Testimonial

Testimonial