Difficulties in scaling customer acquisition and grow user deposits beyond the affiliate marketing channel
Structured the ad accounts for market-fit testing first and then scaling (mix of paid social and brand paid search)
Tested 20+ European countries to identify the top-performing geographies
Tested a large range of offers, brand and CGC creatives, as well as localized landing pages to identify the best combinations for each country
Optimized the budget for each country based on their respective ROAS
Static Ad Creatives
Video Ad Creatives