Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Key Results

Key Results

Increased 3.5x revenues over the period 2021 - 2023

Increased 3.5x revenues over the period 2021 - 2023

Opened paid social as a key channel to scale in the UK and the US

Opened paid social as a key channel to scale in the UK and the US

Challenges

Challenges

We started from scratch in 2021 with no paid social channel in place.

Solution

Actions

  • Structured the ad accounts (Meta, TikTok and TikTok Shop) for consistent ad creative testing and winner scaling following post iOS14 best practices.

  • Tested systematically in collaboration with the Lottie London team a large range of ad creatives (brand and UGC assets, PR creatives and partnership ads) as well as enhanced product pages and listicles.

  • Identified the best-selling SKUs to scale with paid social the acquisition of first-time customers at the most efficient cost

  • Worked alongside the Lottie London team to optimize their AOV for higher ROAS

  • Helped calculate a ROAS target per SKU and established a marketing P&L for a better  media spend planning and contribution margin tracking