Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Lottie London

2021 to date

Beauty

Increased x3.5 Revenues Since 2021 for Gen Z Beauty Brand Lottie London

Lottie London is a make-up and beauty brand that embody Gen Z values, innovative, inclusive, 100% vegan, cruelty free and affordable

Key Results

Increased 3.5x revenues over the period 2021 - 2023

Opened paid social as a key channel to scale in the UK and the US

Challenges

We started from scratch in 2021 with no paid social channel in place.

Solution

Actions

Structured the ad accounts (Meta, TikTok and TikTok Shop) for consistent ad creative testing and winner scaling following post iOS14 best practices.
Tested systematically in collaboration with the Lottie London team a large range of ad creatives (brand and UGC assets, PR creatives and partnership ads) as well as enhanced product pages and listicles.
Identified the best-selling SKUs to scale with paid social the acquisition of first-time customers at the most efficient cost
Worked alongside the Lottie London team to optimize their AOV for higher ROAS
Helped calculate a ROAS target per SKU and established a marketing P&L for a better media spend planning and contribution margin tracking

Testimonial

“

Laura Hanku

Ecom Director, Lottie

Frontline Growth’s emphasis on growth has always been a key element of our success as we doubled and tripled our paid social channel revenue this past few years. Their understanding of content and localisation has helped us thrive in both UK and North America as we continue our global expansion. Trustworthy and aware of our business KPIs, Sam sets constant optimisations towards making our channels more profitable and improving our contribution margins. Crucial member of our organisation, he works seamlessly with ecommerce, marketing and design departments.

FRONTLINE GROWTH

FRONTLINE GROWTH