ZOE’s team was focused on scaling their core product (at home metabolic test kit) and expanding in the US. With limited internal resources in place to properly test or launch Daily 30+, their new gut health supplement, they needed support to:
Build a test-and-learn campaign from scratch, before scaling
Identify top-performing audiences and brand angles
Guide creative production across multiple ad formats in the UK and US
Structured Launch Campaigns to Test Product-Market Fit
Built, managed and optimized test campaigns in the UK and US — including audiences, brand messaging, and offer positioning
Supported CRO efforts to improve landing page clarity and conversion flow
Installed Creative Testing Capacity to Drive Learning and Scale
Implemented a structured creative testing system to produce 100s of ad assets on a monthly basis
Brand-led ads
Creator-generated content (CGC)
Performance PR formats
Celebrity endorsement assets (Davina McCall, Tim Spector, Stephen Bartlett)
Supervised creative production — including assisting direction for shoots with Tim Spector, ZOE’s co-founder and public health authority
Static Ad Creatives
Video Ad Creatives
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Sara Gordon
