IdeaSport had no online acquisition system in place — no paid media, no funnel, no tracking infrastructure.
We came in for an intense six-month intervention that rebuilt the growth foundation from the ground up — a system that continues to shape how the business acquires and converts customers today.
1. Built an end-to-end paid funnel and lead conversion system
Created a high-converting homepage to act as the core landing page for paid traffic.
Designed and implemented the full online funnel — including tracking setup, lead form integration, and offer structure (“Get a first FREE soccer session”).
Educated the internal team on the concept of an online acquisition funnel and how to align site UX with ad messaging.
Collaborated with the sales team to improve lead conversion — tracking quality feedback and refining both lead qualification and follow-up strategy.
2. Launched structured paid social campaigns
Opened Meta campaigns from scratch — testing multiple creative concepts and value propositions.
Iterated on messaging angles and offer formats to identify what drove the most qualified leads.
Launched and optimized landing pages and ad variations based on CPL, lead quality, and sales conversion rate.
Achieved ROAS targets by closing the feedback loop between media buying, sales ops, and on-site conversion performance.
3. Built a full-year growth and channel roadmap
Created a channel planning framework mapping all acquisition and retention levers over 12 months.
Projected performance across Meta, Google, referrals, email marketing, and affiliate channels — including realistic assumptions on spend, CPL, and conversion rates.
Aligned the marketing plan with offline activations and operational capacity.
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Eduardo Frisicaro
Founder, IdeaSport
