Idea Sport
2018
Fitness
Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy
IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)
Idea Sport
2018
Fitness
Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy
IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)
Idea Sport
2018
Fitness
Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy
IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)
Idea Sport
2018
Fitness
Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy
IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)
Key Results
Key Results
Generated hundreds of leads under $15 cost per lead, in line with target
Generated hundreds of leads under $15 cost per lead, in line with target
Generated up 22x return on ad spend, with an average CPA of $150 (assuming a $2,000 yearly training package purchase)
Generated up 22x return on ad spend, with an average CPA of $150 (assuming a $2,000 yearly training package purchase)
Challenges
Challenges
Complete absence of operational online customer acquisition (channels and funnel)
Solution
Actions
Structured an online funnel to convert website visitors into leads with an offer ("book a free session for your kid"), dedicated homepage, lead form and tracking.
Structured a sales process with the team on-site to convert prospects (parents) into purchasers.
Tested multiple ad creatives, offers and landing pages to scale the paid social lead generation.
Testimonial
Testimonial
"Frontline Growth was able to deliver in a very short amount of time, creating for us a simple but performing funnel as well as setting up the online advertising campaigns. Their marketing instincts are very solid and it has clearly benefited us."
"Frontline Growth was able to deliver in a very short amount of time, creating for us a simple but performing funnel as well as setting up the online advertising campaigns. Their marketing instincts are very solid and it has clearly benefited us."
"Frontline Growth was able to deliver in a very short amount of time, creating for us a simple but performing funnel as well as setting up the online advertising campaigns. Their marketing instincts are very solid and it has clearly benefited us."