Idea Sport

2018

Fitness

Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy

IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)

Idea Sport

2018

Fitness

Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy

IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)

Idea Sport

2018

Fitness

Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy

IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)

Idea Sport

2018

Fitness

Generated up to 22 ROAS For DisneyWorld Premium Soccer Academy

IdeaSport is an Orlando-based (US) premium soccer academy for 5-18, partnered with DisneyWorld. They offer yearly soccer training programs ranging between $2,000 and $4,000. IdeaSport positions itself as delivering a premium training, with european-trained coaches, and customer experience (leveraging DisneyWorld ESPN sport facilities)

Key Results

Key Results

Generated hundreds of leads under $15 cost per lead, in line with target

Generated hundreds of leads under $15 cost per lead, in line with target

Generated up 22x return on ad spend, with an average CPA of $150 (assuming a $2,000 yearly training package purchase)

Generated up 22x return on ad spend, with an average CPA of $150 (assuming a $2,000 yearly training package purchase)

Challenges

Challenges

Complete absence of operational online customer acquisition (channels and funnel)

Solution

Actions

  • Structured an online funnel to convert website visitors into leads with an offer ("book a free session for your kid"), dedicated homepage, lead form and tracking.

  • Structured a sales process with the team on-site to convert prospects (parents) into purchasers.

  • Tested multiple ad creatives, offers and landing pages to scale the paid social lead generation.