When we started, Lottie London had no structured paid media strategy — and no system to tie marketing spend back to their P&L. There was no creative testing loop, no SKU-level ROAS tracking, and no framework for scaling with profit discipline.
Built a Scalable Paid Media Engine
Structured ad accounts on Meta, TikTok, and TikTok Shop for creative testing and winner scaling
Identified best-selling SKUs to drive first-time customer acquisition at efficient CPAs
Deployed listicles and enhanced PDPs to boost CVR and AOV
Built a Creative Testing Engine and Long-Term Capacity System
Built a repeatable creative testing engine: brand statics, UGC, PR-led ads, and partnerships
Delivered a creative capacity system enabling the team to continuously produce, test, and scale winning combinations
Supported scale across both UK and North America with localized content strategy
Installed a Profitability Framework to Guide Media Spend
Defined ROAS targets per SKU based on margin and price point
Developed a marketing P&L to guide budget planning and contribution margin tracking
Worked with the Lottie London team to optimize AOV and scale media profitably
“
Laura Hanku
E-Commerce Director, Ciaté London / Lottie London
