When we joined forces in 2019, Everleaf had no paid social presence or growth system in place — everything had to be built from zero.
Over the next six years, we built that system together — launching performance marketing from the ground up, then evolving it through iOS14 changes, Covid and post-Covid cycles, a rebrand, retail expansion, and shifting consumer behaviour. What began as setup became a long-term collaboration focused on offer, creative and landing page testing, as well as scalable paid media execution.
1. Built a scalable paid media engine around shared growth goals
Structured Meta account around test-and-learn principles: validating key products, audiences, creative formats, brand messaging, and funnels before scaling
Led strategy on campaign setup and budget allocation to support both on-trade visibility and direct-to-consumer growth
Evolved paid media approach through post-iOS14 shifts, Covid, post-Covid, new ad formats, and seasonal moments
2. Built creative capacity for always-on performance
Developed a system for repeatable creative testing across funnel stages and ad placements
Tested at scale brand assets, UGC and CGC (creator content), whitelisted influencer content, celebrity endorsements, and PR-style creatives.
Unlocked scale by matching creator-led content with top-performing listicle landing pages
3. Drove incremental growth through bundle testing and CRO
Ran coordinated experiments across seasonal bundles, and gift offers
Supported landing page testing — from homepage tweaks to custom listicles
Paired top offers with conversion-optimized landing pages for measurable AOV and conversion rate gains
From first campaign to retail expansion, this wasn’t just execution — it was a six-year collaboration focused on building a performance marketing foundation that could adapt, scale, and grow with the brand.
Static Ad Creatives
Video Ad Creatives
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Paul Mathew
Founder
"Frontline Growth supported us from the ground up with our paid social strategy from the early days of Everleaf. Their Meta expertise and approach to creative development have helped us to learn what works for us, and we've seen significant improvements in performance and engagement over the years thanks to their dedicated and responsive support.”