Teremana has been growing until then mostly through Dwayne "The Rock" Johnson’s organic social media promotion and traditional on-trade and off-trade presence.
Performance marketing was untapped with no internal expertise related to paid social strategy, budget planning, ad creative strategy, and ad optimization, and the team was keen to expand their reach with paid media, in a structured, methodical way.
Implemented paid social strategy (creative testing, campaign structure and budget planning) to support multiple brand activation including Guac on The Rock, Cinco de Mayo, Christmas Mana House and Game Season.
Managed the first millions in spend, testing a large range of campaign goals on Meta and Pinterest to reach the team’s target in terms of reach, lead generation, awareness and engagement.
The series of brand uplift experiments we ran throughout 2023 and 2024 demonstrate a clear incremental uplift for both brand favorability and action intent key metrics, compared to the average North America benchmarks in the CPG category
Brought the team up to speed on paid social fundamentals, ad creatives best practices and key campaign goals to scale.
