Distill Ventures

2018 - 2023

Drink

Implemented Paid Media Testing and Scaling Processes for Diageo-Backed Accelerator’s 15+ Portfolio Brands.

Distill Ventures is a Diageo-backed accelerator that provides investment and support for spirits entrepreneurs who want to create the global drinks brands of the future.

Distill Ventures

2018 - 2023

Drink

Implemented Paid Media Testing and Scaling Processes for Diageo-Backed Accelerator’s 15+ Portfolio Brands.

Distill Ventures is a Diageo-backed accelerator that provides investment and support for spirits entrepreneurs who want to create the global drinks brands of the future.

Distill Ventures

2018 - 2023

Drink

Implemented Paid Media Testing and Scaling Processes for Diageo-Backed Accelerator’s 15+ Portfolio Brands.

Distill Ventures is a Diageo-backed accelerator that provides investment and support for spirits entrepreneurs who want to create the global drinks brands of the future.

Distill Ventures

2018 - 2023

Drink

Implemented Paid Media Testing and Scaling Processes for Diageo-Backed Accelerator’s 15+ Portfolio Brands.

Distill Ventures is a Diageo-backed accelerator that provides investment and support for spirits entrepreneurs who want to create the global drinks brands of the future.

Key Results

Key Results

+ $32M additional funding raised in first 18 months for a series of portfolio brands

+ $32M additional funding raised in first 18 months for a series of portfolio brands

Mr Black acquired by Diageo in late 2022

Mr Black acquired by Diageo in late 2022

Challenges

Challenges

Paid social advertising was untapped with no internal expertise to guide the brands on strategy, execution and optimisation.

Solution

Actions

  • Implemented paid social test and learn processes to help brands find their online market fit and shape their growth narrative to support their fundraising efforts

  • Provided on-going support regarding post iOS14 account structure, ad creative testing, reporting and landing page optimizations.

  • Kicked-off and scaled growth for 15+ brands in 4 different countries (UK, US, AUS, FR, DE and DK)