Ciate London

2021 to date

Beauty

Doubled revenues YoY since 2021 for Established Beauty Brand Ciate

Ciate London is a trend-setting British beauty brand, known for its innovative but accessible approach to everyday beauty

Ciate London

2021 to date

Beauty

Doubled revenues YoY since 2021 for Established Beauty Brand Ciate

Ciate London is a trend-setting British beauty brand, known for its innovative but accessible approach to everyday beauty

Ciate London

2021 to date

Beauty

Doubled revenues YoY since 2021 for Established Beauty Brand Ciate

Ciate London is a trend-setting British beauty brand, known for its innovative but accessible approach to everyday beauty

Ciate London

2021 to date

Beauty

Doubled revenues YoY since 2021 for Established Beauty Brand Ciate

Ciate London is a trend-setting British beauty brand, known for its innovative but accessible approach to everyday beauty

Key Results

Doubled revenues year on year since 2021

Decreased the CAC by 44% over the period

Challenges

Paid social performance got severely hurt by iOS14 update mid 2021 with negative ROAS and CPAs 3x to 9x higher what they were pre-iOS14

Solution

Actions

Structured the ad account for consistent ad creative testing and winners scaling following post iOS14 best practices.
Tested systematically in collaboration with the Ciate London team a large range of ad creatives (brand and UGC assets, PR creatives and partnership ads) as well as enhanced product pages and listicles.
Identified the best-selling SKUs to scale with paid social the acquisition of first-time customers at the most efficient cost.
Worked alongside the Ciate London team to optimize their AOV for higher ROAS.
Helped calculate a ROAS target per SKU and established a marketing P&L for a better media spend planning and contribution margin tracking.

Testimonial

“

Laura Hanku

Ecom Director, Ciate

Frontline Growth’s emphasis on growth has always been a key element of our success as we doubled and tripled our paid social channel revenue this past few years. Their understanding of content and localisation has helped us thrive in both UK and North America as we continue our global expansion. Trustworthy and aware of our business KPIs, Sam sets constant optimisations towards making our channels more profitable and improving our contribution margins. Crucial member of our organisation, he works seamlessly with ecommerce, marketing and design departments.

FRONTLINE GROWTH

FRONTLINE GROWTH