CAROL

2021 to date

Fitness

Increased Sales x3 Post Covid Slowdown For $2,500 Peloton competitor CAROL Bike

CAROL Bike is the only bike fully optimized for Reduced Exertion High Interval Intensity Training (REHIT), providing the shortest, most effective workouts suitable for any age and fitness level.

CAROL

2021 to date

Fitness

Increased Sales x3 Post Covid Slowdown For $2,500 Peloton competitor CAROL Bike

CAROL Bike is the only bike fully optimized for Reduced Exertion High Interval Intensity Training (REHIT), providing the shortest, most effective workouts suitable for any age and fitness level.

CAROL

2021 to date

Fitness

Increased Sales x3 Post Covid Slowdown For $2,500 Peloton competitor CAROL Bike

CAROL Bike is the only bike fully optimized for Reduced Exertion High Interval Intensity Training (REHIT), providing the shortest, most effective workouts suitable for any age and fitness level.

CAROL

2021 to date

Fitness

Increased Sales x3 Post Covid Slowdown For $2,500 Peloton competitor CAROL Bike

CAROL Bike is the only bike fully optimized for Reduced Exertion High Interval Intensity Training (REHIT), providing the shortest, most effective workouts suitable for any age and fitness level.

Key Results

Key Results

Paid social responsible for roughly 35% of total revenues in 2023

Paid social responsible for roughly 35% of total revenues in 2023

Increased sales x3 from 2021 to end of 2023, while keeping the CPA under target

Increased sales x3 from 2021 to end of 2023, while keeping the CPA under target

Challenges

Challenges

The team was experiencing a significant decrease in sales in mid-2021 when we joined, following a year of strong consumer demand due to Covid-19, and they needed assistance with paid social strategy and optimization.


Solution

Actions

  • Structured the ad account for TOF lead generation, and MOF and BOF conversion campaigns

  • In coordination with the CAROL Bike team, we tested a range of funnels, audiences, messaging angles (efficiency vs longevity vs weight loss), ad creatives_brand statics and videos, influencer and CGC and PR creatives_ and landing pages.

  • Hit a successful combination with PR led creatives and listicle landing pages

Video Ad Creatives