The team was experiencing a significant decrease in sales in mid-2021 when we joined, following a year of strong consumer demand due to Covid-19, and they needed assistance with paid social strategy and optimization.
Structured the ad account for TOF lead generation, and MOF and BOF conversion campaigns
In coordination with the CAROL Bike team, we tested a range of funnels, audiences, messaging angles (efficiency vs longevity vs weight loss), ad creatives_brand statics and videos, influencer and CGC and PR creatives_ and landing pages.
Hit a successful combination with PR led creatives and listicle landing pages
Video Ad Creatives